One of my idols in the business book and speaker world is marcus buckingham he has been the leader in the strengths movement for the past decade publishing bestsellers such as first break all the rules and now discover your strengths. I receive a large number of emails from readers asking about strengths assessment usually via a question that looks something like this dr civitelli i need to make some career decisions and so i am trying to figure out my strengths and or skills. Joshua gans a professor at the university of torontos rotman school of management advises against trying to commercialize a new technology or product before considering all the strategic options
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